We are all well aware of the blood, sweat and tears involved while building a startup. However, a majority of startups fail and shut shop due to their inability to reach the right customer pockets owing to a lack of access to cost-effective, targeted marketing opportunities. That is precisely where social media platforms such as LinkedIn work wonders by helping startups reach their potential markets through professional networking. With over 467 million members on-board, LinkedIn has emerged as a great cost-effective platform for startups to grow their business by optimising professional networks.
Have your doubts about this professional network? Here is why a LinkedIn account is just what you need to boost your business:
1. An easy way to make connections
LinkedIn’s easy-to-use features like ‘People You May Already Know’, niche-specific filters and search features are a great way to increase your connections directly, without wasting any time. LinkedIn also enables you to easily create business-specific groups with other like-minded businessmen to start relevant discussions important to your startup. Further, potential opportunities can be discussed through personal messaging. Your startup is sure to gain great exposure as it is introduced to the LinkedIn business world.
Top Tip: Connecting with people who have 1000+ connections enables you to build an expansive, meaningful and an extensive network of potential buyers, investors and partners.
2. LinkedIn allows prospects to easily find your startup
LinkedIn’s highly optimised search engine emphasises on the professional title. Therefore, by creating a compelling and professional profile for your business, you can be easily discovered by your target audience and value chain partners through the LinkedIn landscape as well as on Google searches. Through this profile, visitors know exactly what your startup does. For instance, if yours is a graphic designing startup, simply list your skills as well as the tools and technologies you work on to start getting views from other LinkedIn members. It is important to be very honest while building your profile as false information will eventually come to the notice of the visitors, who wouldn’t shy away from giving your startup a bad review.
Top Tip: Do upload your business logo in the profile picture, and also upload videos and product images for better profile searchability and customer engagement.
3. Recommendations go a long way
LinkedIn allows you to ask your connections for recommendations through requests. You can use this to your advantage by requesting clients or partners, who will, through positive recommendation, emphasise on what your company does best. This will showcase your proficiency and skills, and also add credibility to your profile. The recommendations will also give visitors a complete view of your professional performance and capabilities. Recommending other businesses in return is also a great way to build a beneficial business cycle.
Top Tip: Professional networking works on a ‘give and take’ arrangement. Chalk out some time each day to actively recommend your contacts and add value to group discussions. Avoid blatant selling of your products or services on LinkedIn. Try to carve a niche for your brand as a thought leader.
In the recent years, social media has become less of an optional marketing strategy and more of a priority. Startups have a distinct advantage in the social media realm because everyone wants to know about new businesses. Every startup needs a way to showcase its products and services to the prospective clients, and that is exactly what LinkedIn helps achieve in a cost efficient manner.
Remember, your LinkedIn profile is a tool to boost your business’ growth by manifolds. So hurry! Create a detailed business profile for your startup and begin networking with prospect clients, value chain partners and even investors.
10th February 2017
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