Surveys state that only 60% of urban India has access to internet. Therefore, to target a larger audience, apart from social media networking and digital marketing, offline marketing tricks are necessary to grow your business.
Most businesses are effectively leveraging digital marketing to grow their reach. However, that does not mean offline marketing is out of date. Even today, no business can afford to ignore the power of face-to-face marketing or the reach of printed material such as brochures and fliers. In this post, we share with you 5 cost-effective proven offline marketing tricks that will give you results:
1. Printed Marketing Material
Business cards and flyers that are well-suited to your objective give your target audience a clear picture of what your business is about. Whether you are a startup or an established local business, attractively designed brochures, flyers or leaflets can help you take your business to the audience in a cost-effective way. Through printed material, you can offer a free service or consultation that will pique the interest of your target audience and is sure to generate good leads.
2. Network your Way to Growth
Attending networking events, seminars and business meetings keep you up-to-date with your industry, increase your visibility and help you network with other service providers as well as potential clients that can be added to your mailing list for direct marketing. Volunteer to speak at these events as it is cost-effective and provides an exposure for your startup. Ask for referrals from past clients that you can talk about and hand out feedback forms as it shows your audience that you care about your customers.
3. Promotional Merchandise with your Company Logo
Merchandise like magnets, stationary and mugs are an arsenal. Through this, at a low cost, your startup can achieve a massive outreach and recognition. These customized items have a large impact on your small business as when used in their everyday lives, can keep your business at the top of their mind. Customizing items related to your business could also be beneficial for the growth of your startup. For example, if you have opened a restaurant, you could customize recycled carry bags and tissues. This merchandise can also be given complementarily to a product or as a free giveaway to increase your customer loyalty.
4. Rule the Print media
While it is quite an expensive deal to run a nation-wide advertising campaign in a leading daily, startups can certainly take the route of PRs and editorials to reach to the masses at a very low cost. With most dailies having a digital avatar too, your brand is bound to reach prospective customers from varied demographic and economic backgrounds.
5. Hit Below the Belt (BTL)
Explore the various BTL marketing options that are innovative, engaging and cost-effective. Whether a mob flash or sampling stall or the good old hoarding advertisement, BTL campaigns have the power to engage the customers’ attention for a long period of time.
It does require a lot of personalized effort and planning to reach out to the customer directly and introduce your brand. Yet it is the most effective way of impressing your brand upon the mind space of your target audience. After all, people do business with people and believe what they see with their own eyes. So, until bots start buying stuff, offline marketing is a good idea for your brand.
About CIBA: Fostering entrepreneurship in Goa, CIBA (Centre for Incubation and Business Acceleration) is a leading incubation centre in Goa which has already nurtured 40+ fledgling startups since its inception. CIBA welcomes Goan startups to incubate at any of its three premises in Verna, Assagao and Mumbai.
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