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Centre for Incubation & Business Acceleration creates a creative, innovative and a friendly startup culture to host future ready enterprises.

SCORE BOARD

Our numbers speak about our expertise and contribution towards the startup ecosystem.

63

Startups

500

Employment Generated

10 cr

Fund raised

6

Awards

Innovative Ideas? Call us now

CIBA an Incubation Centre in Goa provides a whole new startup ecosystem for the new business.

CIBA provides incubation support, co-working space , mentoring, funding linkages, business marketing and branding support to transform your innovative ideas into profitable business.


Seed Funding

3D Printing

Mentoring

Auditorium

Cafeteria

Conference Room

Co-Working Space

Event

Food Processing Lab

Networking

Training

Meeting Room

Events

Events and talks by mentors help to upgrade your skills, network with fellow startups and boost creativity and innovation. So register for our next event and get a fresh dose of knowledge.

Benefits

Service Tax exemption (up to 50 lacs)

Professional services at discounted rates

Amazon Web Services credits up to $ 1000

Microsoft BizSpark credits $ 1000 +

Access to Research, Mentor and Business networks

Knowledge is Power ; Keep updated

5 Offline Marketing Tricks for Startups to Grow Business

5 Offline Marketing Tricks for Startups to Grow Business

13th September 2017 | Decision Tree Consulting

Surveys state that only 60% of urban India has access to internet. Therefore, to target a larger audience, apart from social media networking and digital marketing, offline marketing tricks are necessary to grow your business.

Most businesses are effectively leveraging digital marketing to grow their reach. However, that does not mean offline marketing is out of date. Even today, no business can afford to ignore the power of face-to-face marketing or the reach of printed material such as brochures and fliers. In this post, we share with you 5 cost-effective proven offline marketing tricks that will give you results:

1.       Printed Marketing Material

Business cards and flyers that are well-suited to your objective give your target audience a clear picture of what your business is about. Whether you are a startup or an established local business, attractively designed brochures, flyers or leaflets can help you take your business to the audience in a cost-effective way. Through printed material, you can offer a free service or consultation that will pique the interest of your target audience and is sure to generate good leads.

 

2.       Network your Way to Growth

Attending networking events, seminars and business meetings keep you up-to-date with your industry, increase your visibility and help you network with other service providers as well as potential clients that can be added to your mailing list for direct marketing. Volunteer to speak at these events as it is cost-effective and provides an exposure for your startup. Ask for referrals from past clients that you can talk about and hand out feedback forms as it shows your audience that you care about your customers.

 

3.       Promotional Merchandise with your Company Logo

Merchandise like magnets, stationary and mugs are an arsenal. Through this, at a low cost, your startup can achieve a massive outreach and recognition. These customized items have a large impact on your small business as when used in their everyday lives, can keep your business at the top of their mind. Customizing items related to your business could also be beneficial for the growth of your startup. For example, if you have opened a restaurant, you could customize recycled carry bags and tissues. This merchandise can also be given complementarily to a product or as a free giveaway to increase your customer loyalty.

 

4.       Rule the Print media

While it is quite an expensive deal to run a nation-wide advertising campaign in a leading daily, startups can certainly take the route of PRs and editorials to reach to the masses at a very low cost. With most dailies having a digital avatar too, your brand is bound to reach prospective customers from varied demographic and economic backgrounds.

 

 

5.       Hit Below the Belt (BTL)

Explore the various BTL marketing options that are innovative, engaging and cost-effective. Whether a mob flash or sampling stall or the good old hoarding advertisement, BTL campaigns have the power to engage the customers’ attention for a long period of time.

 

It does require a lot of personalized effort and planning to reach out to the customer directly and introduce your brand. Yet it is the most effective way of impressing your brand upon the mind space of your target audience. After all, people do business with people and believe what they see with their own eyes. So, until bots start buying stuff, offline marketing is a good idea for your brand.

 

About CIBA: Fostering entrepreneurship in Goa, CIBA (Centre for Incubation and Business Acceleration) is a leading incubation centre in Goa which has already nurtured 40+ fledgling startups since its inception. CIBA welcomes Goan startups to incubate at any of its three premises in Verna, Assagao and Mumbai.

 

 

5 Reasons Why Startup Owners / Marketing Team Must Learn Digital Marketing Hacks

5 Reasons Why Startup Owners / Marketing Team Must Learn Digital Marketing Hacks

13th September 2017 | Decision Tree Consulting

Out of sight is out of mind. This phrase is particularly true when it comes to your brand, especially in present times when your startup is competing with several other businesses – big and small - in the same digital arena. Simply putting up a website and random updating of content on your web pages would surely not help your brand move forward.

The popular solution to this problem is to hire a digital marketing services provider. However, this could put added financial strain on startups, especially the bootstrapped ones. Moreover, startups, seeing no visible increase in traffic or leads in the initial couple of months, often lose faith in the power of digital marketing and find themselves in a quagmire.

However, if startup owners / marketers have some insights on the tools and techniques of digital marketing, they can not only guide their hired digital marketing resource / agency but also drive online marketing campaigns on their own.

Let’s check out top five reasons why startup owners / marketers must acquaint themselves with latest digital marketing hacks:

1.      A Lot of Visibility

 

Over 1 Billion people are known to be active daily on their social media accounts. Digital marketing experts, who are well acquainted with the tools and techniques of social media promotion, can create lot of visibility in a very short time.

 

2.      Everything Changes, Technology Too!

 

It pays to be updated with the emerging trends in digital marketing. As your target customers hop from one technological platform to another, your brand, too, needs to be present on all the trending platforms.

 

3.      Google Searches Matter

 

Researches prove that 90% of users click only those links that appear on the first page of a Google search. This means that if your brand doesn’t appear on the first page in a Google search result, it appears nowhere. A well-planned SEO campaign can surely bring your brand to a spot where most of the customers flock.

 

4.      Wide Reach at a Small Cost

 

Every penny counts when you are running a startup. And marketing the products and services could be a daunting task for many startups. Thankfully, digital marketing initiatives ensure wider, more targeted reach at a much lower cost, when compared to offline marketing campaigns.

 

5.      Page Monetization

Monetization strategies like affiliate marketing and pay-per-click ads earn you money every time you have a visitor on your webpage. Another well-known strategy to monetize your page is to host live webinars and workshops through free platforms like YouTube and charge your audience for access. A little insight on how to bring more traffic to your website and to create online awareness about events such as webinars and workshops would certainly help you in monetizing your webpages.

 

Remember, the only efficient, effective and possible medium to reach your customers 24 hours a day, 7 days a week, 365 days a year, is through digital marketing. Digital media moves fast. Consumers will be looking up for your product or service on multiple devices and search engines. The evolution of digital marketing is bound to pose new challenges as well as opportunities for your start-up; it is wise to be prepared to meet them.

 

About CIBA: CIBA (Centre for Incubation and Business Acceleration) is a leading incubation centre with an aim to foster entrepreneurship in Goa. Startups in Goa can avail space, business amenities as well as mentorship support across various areas including digital marketing. CIBA welcomes Goan startups to incubate at any of its three premises in Verna, Assagao and Mumbai.

3 ways startups can use LinkedIn to boost their business

3 ways startups can use LinkedIn to boost their business

15th July 2017 | Decision Tree Consulting

We are all well aware of the blood, sweat and tears involved while building a startup. However, a majority of startups fail and shut shop due to their inability to reach the right customer pockets owing to a lack of access to cost-effective, targeted marketing opportunities. That is precisely where social media platforms such as LinkedIn work wonders by helping startups reach their potential markets through professional networking. With over 467 million members on-board, LinkedIn has emerged as a great cost-effective platform for startups to grow their business by optimising professional networks.

Have your doubts about this professional network? Here is why a LinkedIn account is just what you need to boost your business:

1.       An easy way to make connections

LinkedIn’s easy-to-use features like ‘People You May Already Know’, niche-specific filters and search features are a great way to increase your connections directly, without wasting any time. LinkedIn also enables you to easily create business-specific groups with other like-minded businessmen to start relevant discussions important to your startup. Further, potential opportunities can be discussed through personal messaging. Your startup is sure to gain great exposure as it is introduced to the LinkedIn business world.

Top Tip: Connecting with people who have 1000+ connections enables you to build an expansive, meaningful and an extensive network of potential buyers, investors and partners.

2.       LinkedIn allows prospects to easily find your startup

LinkedIn’s highly optimised search engine emphasises on the professional title. Therefore, by creating a compelling and professional profile for your business, you can be easily discovered by your target audience and value chain partners through the LinkedIn landscape as well as on Google searches. Through this profile, visitors know exactly what your startup does. For instance, if yours is a graphic designing startup, simply list your skills as well as the tools and technologies you work on to start getting views from other LinkedIn members. It is important to be very honest while building your profile as false information will eventually come to the notice of the visitors, who wouldn’t shy away from giving your startup a bad review.

Top Tip: Do upload your business logo in the profile picture, and also upload videos and product images for better profile searchability and customer engagement.

3.       Recommendations go a long way

LinkedIn allows you to ask your connections for recommendations through requests. You can use this to your advantage by requesting clients or partners, who will, through positive recommendation, emphasise on what your company does best. This will showcase your proficiency and skills, and also add credibility to your profile. The recommendations will also give visitors a complete view of your professional performance and capabilities. Recommending other businesses in return is also a great way to build a beneficial business cycle.

Top Tip: Professional networking works on a ‘give and take’ arrangement. Chalk out some time each day to actively recommend your contacts and add value to group discussions. Avoid blatant selling of your products or services on LinkedIn. Try to carve a niche for your brand as a thought leader.

In the recent years, social media has become less of an optional marketing strategy and more of a priority. Startups have a distinct advantage in the social media realm because everyone wants to know about new businesses. Every startup needs a way to showcase its products and services to the prospective clients, and that is exactly what LinkedIn helps achieve in a cost efficient manner.

 

Remember, your LinkedIn profile is a tool to boost your business’ growth by manifolds. So hurry! Create a detailed business profile for your startup and begin networking with prospect clients, value chain partners and even investors.

Top 7 mistakes that young investors make

Top 7 mistakes that young investors make

13th June 2017 | Decision Tree Consulting

Did you know that if you begin investing in your 20s, in the first few years of starting a job, you could grow your savings exponentially over the next few years?Even if you’re 30, and you start saving about Rs 2000 per month, you would be left with Rs38.4 lakh once you retire at 60.

If you haven’t begun investing yet, it’s never too late to get started. Before you take the plunge, here are 7 mistakes to avoid.

1. Procrastination

Don’t delay until tomorrow, what you can do today.For example, at 25, if you start a systematic investment plan (SIP) of Rs 5,000 in an equity fund that gives 12% returns, in 30 years, you will earn Rs 1.77 crore. If you wait till 28 to start investing, the amount accumulated will be less by Rs 56 lakh. The longer the delay, the smaller is the corpus. An online SIP calculator will help you work out your returns.

2. Investing without a plan

Are you guilty of investing money just to meet those last-minute tax saving deadlines given by your company? Ad-hoc investing happens when you have to rely on advice from others. This does you more harm than good because the investment is in line with their financial objectives and not yours. Don’t block your money in unproductive investments. Take time out and make an investment plan with your financial goals in mind.

3. Not doing enough research

If you’re looking to invest, the options are aplenty-saving in a bank account, buying common stock, real estate, mutual funds, and short-term deposits. Just make sure you don’t invest in businesses you don t understand. Set some time aside every day to learn about investing. Your knowledge will increase and you’ll also end up enjoying it!

4. Falling for Ponzi schemes

Remember the Saradha scam, where 1.74 million people lost more than Rs 20,000 crore? These are investment schemes, which promise to give you high returns in a short time. They pay returns to existing investors out of money collected from new investors rather than from profits. Before you consider putting your life savings into these schemes, stop and think about what you’re doing. Remember, a way too good offer only exists in fairytales.

5. Failing to Diversify

While professional investors may be able to make a lot of money by investing in a few, focused areas, young investors should diversify. When you invest in only one set of securities offering the same returns and subject to the same regulations, your chances of loss also increases if one of these securities tank. Experts suggest not allocating more than 5 to 10% to any one investment.

6. Not willing to take risks

Don’t play it safe and invest in low-yielding fixed income instruments like FDs, NSCs, bonds, etc. As a young investor, you must take advantage of more aggressive asset classes, because you have fewer expenses, no one financially dependent on you and you won t need that money anytime soon.

7. Lack of Patience

A gradual yet steady investment approach will always work for you in your quest to wealth creation. While professionals can make educated guesses, no one can the future. Keep your expectations realistic with regard to the length, time and growth that each stock will encounter.

Saving for retirement should not be the only reason for you to plan your investments. Inflation cuts an average 3.87% of your money’s value every year. Investing is the best way to grow your money fast enough to beat inflation. If you start young, you have the advantage of time, the ability to withstand risk and opportunities to increase future income. 

Why wait? Start investing today!

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